WHAT DO
WE STAND FOR?

OUR VISION

Build a society in which making sustainable choices is easy, accessible, and habitual for everyone, and where the world's resources are enough for everyone in it.

OUR MISSION

Combining leading climate research with effective behavioural science, to harness the power of individual action in tackling the climate crisis.

OUR VALUES

THE RIPPLE EFFECT

We believe that all individuals and communities, regardless of background or situation, can affect real change, and that they have the power to push corporations and governments to play their roles too.

CULTURAL SHIFT

We believe that there needs to be a cultural shift in how we value the Earth, its resources and each other. We hope to simplify climate crisis discourse and help people take action with the most impactful decisions that are within their power.

CLIMATE JUSTICE

We believe that all people around the world have the right to a safe, healthy and happy environment, and that efforts to improve sustainability should contribute to this.

WHAT IS OUR APPROACH?

DATA ANALYSIS

BEHAVIOURAL INSIGHTS

IMPACT

APP FEATURES

  1. Data Analysis:

    It's time to put the numbers back into sustainability. We use leading climate research to translate urgent environmental problems into practical steps that individuals can take to make a real impact.

  2. Behavioural Insights:

    We consider human behaviour and what makes us act, move, and change. We understand the ways in which we can consistently engage everyday individuals in achieving specific goals. Essentially, we make sustainability sustainable.

  3. App Features:

    We turn this information into engaging app features that will provide a tailored experience, giving specific suggestions, tracking progress and building a community.

  4. Impact:

    We measure the impact of Cascade in achieving our aim of a more sustainable world ensuring we listen to user feedback to inform the next steps.

HOW DO WE DO THIS?

INSIGHTS INTO OUR OBJECTIVES AND METHODLOGY

INFORMATION
& EDUCATION

We cut through the jargon of environmental reporting and use a data-driven approach to present a clear, credible picture of the situation and show where real changes can be made.

SUSTAINABILITY
METRICS

We use a variety of metrics to provide a comprehensive assessment of how different actions contribute to the wellbeing of both people and planet.

PERSONALISED
FEATURES

We help people take charge of their own environmental impact by providing personalised challenges and rewards to motivate users.

COMMUNITY
ASPECTS

We unite the efforts of individuals and organisations to build a community centred on principles of sustainability.

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